HD Video, Color, Sound
09:09 min, 16:9
In an attempt to explore the ideas of identity and co-existence, of what it means to us, and how much it means, the artist tries to visualize the beauty of this phenomenon using tools of satire and irony by means of video documentation.
In a pre-established social order, in this case, a shed of cows, a single cow is randomly selected and ‘Indianized’ by being decorated her as an Indian ‘holy cow’, and offered prayer. The change in the social environment of the cow shed, as felt and reacted upon by her fellow cows in the farm is observed by the camera. Through this experiment, the artist expands upon the concept of ‘identity disintegration’ is worth in a pre-existing social state amongst the cows in the farm, and how the ‘different’ cow does co-exist amongst her farm-mates, in the process, answering the much asked question ‘How does it feel to be an Indian in Europe’ for his own self.
Screenshots from video;
Special thanks to Henriette Theurich, Malak Yacout, Yi Weihua, and Edoardo Tedde for their assistance throughout the process of the project's making.